About Us
Hi there! We're two sisters, Amberlin (Amber) and Julia (Goo - yes, that's really her pet name), who live in Northern Alberta, Canada, and have a passion for God's creation and all things wild, natural and traditional.
Being the leading provider of Spruce Gum on the market, we are dedicated to providing both a quality customer and chewing experience for our wild hearted customers!

Our Canadian Spruce Gum is hand foraged in the forests of Western Canada (primarily Northern Alberta) then carefully filtered and combined to give wild hearted folks one of the most incredible chewing experiences available on the market. It contains no additives - just spruce resin (sometimes traces of Tamarack and/or Pine get in...). Coming straight from the tree, our Spruce Gum is NOT sweet, and one piece of gum offers up to 3 days' worth of chewing with good flavour and freshness, in addition to providing a good jaw workout!
Our Backstory:
Being raised on a mixed farm in Northern Alberta, and having many opportunities to spend time out in the woods learning survival skills, Amberlin and Julia grew up free to explore and experiment things that interested them. Amber has always loved traditional food prep and wild foraging, and Julia is skilled in hunting, and traditional brain tanning.
Amber first heard about chewing spruce gum around the age of 8 from an older fellow from Missouri. While camping with her Dad and siblings camping out at their mouse-infested trapper's cabin deep in the woods of Northern British Columbia, her curiosity got the best of her and she remembered what Mr. Argile from Missouri had said about chewing spruce gum when he was a boy.
She looked up at the sticky goo on the Spruce tree near her and thought, "How in the world can you chew THAT as GUM?" Despite her logical reasoning, she climbed up its branches, removed some of the pitch and put it in her mouth. Bit of a sticky business: of course the fresh sap got all over her hands, in in hair, and completely stuck in her teeth!
"That does NOT turn into chewing gum!" She told her Mom when she got home and they worked the pitch out of her hair using peanut butter.
Despite her first attempt of chewing spruce gum being unsuccessful, she couldn't shake off what Mr. Argile told her. In 2017 she decided to try again. After finding a little gum-ball on a Spruce Tree (at the same trapper's cabin!), she experienced her first successful Spruce Gum and was hooked!
She later did some research and found out that spruce gum used to be very popular in the 1800's before other chicle and paraffin gum came to the market. It was a booming business with thousands of pounds of pitch being harvested and made into chewing gum that was sold all across America!
After trying and researching different ways to prepare spruce gum, she came up with a method to filter and make the perfect chewing gum using pure spruce pitch. She got super excited and began sharing it with family and friends, and not long after she was shipping her Spruce Gum to other wild hearted, nature loving folks all across the world.
Julia, a few years younger, also became fascinated with this wild chewing gum and was there cheering Amber on the whole way. She saw the quality, incredible potential and demand of the product.
Fast forward to 2024 during some dramatic life changes, Amber and Julia decided to partner together and begin a chewing revolution and AmberGoo was founded: Two sisters on a quest to provide a completely natural and wild chewing experience. NO more chewing plastics & ingesting toxic sweeteners!
A year later sister Sarah joined the AmberGoo team as a part time employee - so when your order arrives, you will receive a handwritten thank you note most likely from Sarah :)
So jump on board! Ditch your plastic, chemical laden chews and choose SPRUCE GUM.
We plan to expand our products into brain tanned leather ties and jewelry (Yup! Julia does the real traditional brain tanning!) so be sure to subscribe to stay posted!
Thanks for sticking around ;-)
~The AmberGoo team: Amberlin, Julia and Sarah
